It’s Q4, and consumer-facing businesses are finalizing strategies that will help them grow in 2020 and beyond. Once their goals are firmly established, they will turn to ISVs and software developers to begin the search for tech solutions that will help them achieve these goals.


Sarah Adams, VP of Global Product at First American Payment Systems, shares insight on what’s trending and which solutions your customers are looking for to make progress on their strategic roadmaps.

2020: The Year of the Cloud

Next year will be the proving ground for predictions that led to dubbing 2020 “The year of the cloud.” LogicMonitor’s Cloud Vision 2020: The Future of the Cloud Study, for example, predicted that 41 percent of enterprise workloads will be in public clouds, 20 percent will operate on private clouds, and 22 percent will leverage hybrid cloud platforms by 2020.


Gartner is predicting “exponential” cloud services growth through 2022, with the value of the cloud market rising from $182.4 billion in 2018 to a projected $249.80 billion in 2020 and $331.2 billion in 2022. Gartner reports the fastest growing segments are Infrastructure as a Service (IaaS) growing at 27.5 percent and Platform as a Service (PaaS) growing at a rate of 21.8 percent.


Adams comments, “It’s essential for software companies to understand the benefits cloud computing extends to users. It greatly reduces the costs of implementation, reduces IT labor requirements and improves customer experiences.”


She says software developers need to provide their users with the ability to use their solutions and manage them from the cloud. She adds that open APIs will enable developers to integrate software features with payment transactions, such as collecting information about an online customer from a payment screen.


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